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Here's an advertising clue
On line ads are a fact of life. Mostly. With the advent of the ad blocker that Firefox provides, I can turn off most of the annoying ones that show up on various web sites. When I’m assaulted with a banner ad that flashes neon red lettering at me, I dive for the ad blocker button. I don’t care what it says or what it’s pitching. I just want it to stop. Now. Flashing neon red lettering gives me a wicked headache. The lime green ones follow close behind. And I figure that anyone with such a lousy eye for design probably has lousy taste in everything else, too. If companies want to appeal to us, why must they assault us with terrible design and hideous flashing colors?
When I see an ad that is pleasing to the eye—tastefully designed to actually add visual appeal to a page—I leave it alone. It is added value to the screen real estate. Often I’ll even go visit the site. An appealing ad is a draw. One that assaults my senses is not. Why is this such a difficult concept for ad designers to grasp? It is not difficult to design something even moderately attractive. Banner ad buyers already have a captive audience and, usually, prominent placement. Capitalize on it. I mean it. Really.
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