I didn’t know that. So...purple isn’t an appetizing color or what? It’s what we get used to. Just very different. We probably don’t want to know what else they inject the supermarket meat with, either. Purple just grew on me a whole lot.
I thought it was the oxygen getting to it. When it is sealed tightly it is bright red, when air gets to it, it gets purply. I dunno........there must be a farmer or two who read this blog and might have an answer.......?
According to this article in Mother Earth News:
...beef, which under normal conditions changes from dark purplish red, to bright red, to brownish over a period of several days. Market research has taught retailers that customers will almost invariably choose bright red beef over purplish red beef, even though the latter actually is fresher. Today, by manipulating the “air” in the package, manufacturers can preserve the bright red color for weeks or even months, saving money on lost turnover in the meat case."
Linkmeister read correctly. Really fresh beef is a dark purpley red. Less fresh beef is a rosy red. But consumers like that color better so injected gases can keep meat that color for a long time on the shelf.
It’s an interesting article. Makes you want to rush right out and buy some red meat from your grocer’s counter. Yeah.
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I think supermarkets can/will inject a gas to make their meats look red sometimes.
I could be all wet, but I seem to remember reading this somewhere.