Cider Press Hill

Never thin enough

I sat down to see what was on television and a commercial flashed across the screen. There was a bubbly young woman named Zora Andrich. The accompanying print said she is a reality TV star. I have no idea who she is. But she appears to be quite tall and emaciated. She said, “This is the first time I can remember feeling this good about my body. I went from a size 10 to a size 4 in just two months.”

The ad showed a before and after picture. The only difference I could see was that the before picture showed a thin woman with just enough meat on her bones to prevent them from sticking out. In the after picture, she is nothing but bones with skin wrapped over them. But pretty smile. And did I mention bubbly? She’s so skinny that she feels great!

The commercial was for Nutrisystem.

What’s wrong with this picture, huh? What does it say about our society when a woman has to be that thin to feel good about herself? She’s too thin. Way too thin. But she feels good about her body for the first time. She got that message someplace and did a fine job of internalizing it. Nutrisystem is apparently now preying on the already thin enough with the message that you can never be too thin. That was a bizarre ad. And unhealthy, too, in my opinion.

That was all the television I could stand for one night.

Posted on 02/24/06 at 09:23 PM
 




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