Sales is a hard enough job when the product is perceived as useful (life insurance comes to mind). At the moment a military career (unless you can jump to the Major/Colonel level immediately) doesn’t look like an option the average 18-year old sees that way.
I read someplace recently that the military branches were going to study the sign-ups carefully to look for patterns in the kids who sign up and then target those groups, whether in terms of neighborhoods or interests or whatever. I wonder, though, if the patterns will reveal anything different than what they already know or target.
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Why do military recruiters hate America?