Cider Press Hill

Flavorology

flavorologyDunkin Donuts has gone stupidly new age on us, in an attempt to push their expanded line of Nine Flavors of Coffee. I suppose they’re trying to compete with Starbucks, but this is just wrong. My reading is that their new marketing strategy specifically targets young women.

For example: If you love Toasted Almond....You love to flirt and change your mind often. Your carefree nature pushes you to constantly experience new things. Your motto: “Life is meant to be lived.” Question is...who’s coming along for the ride?

Or how about...If you love Chocolate....You enjoy the rich things in life and use your sweet charm to achieve them. Your character is the deepest of all the Flavorology flavors. Your good looks are second only to your smooth personality. You melt hearts with a single glance...and that can lead to messy situations.

I realize this is supposed to be taken as ‘all in fun’, but it caters to just about every vacuous feminine stereotype out there. Just turn on that million dollar smile, baby, and the world is your oyster. Be pretty, flirt, it’s your prerogative to change your mind often...it’s all good. Go out, melt hearts with your sweet charm, and get ahead in the world. Yecch! I am so disappointed in DD.

Posted on 10/10/05 at 09:15 AM
 




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